June, 2019

Photographer: @sabrinasikora

Mua: @aclairebeauty

Model: @jonasnvk

Stylist: @florencesorgini

November, 2017

"Yesterday Sabina Söderberg from Ystad won the english reality TV show called Design Genius London. Eight designers selected from all over the world participated in the show"

 April, 2018

November, 2017

"Congratulations to the winner of Design Genius London, Sabina Söderberg"

November, 2017

"She won the fashion competition on TV called Design Genius"

 

Eight of the best designers from around the world will be faced with unconventional materials to make the unimaginable, fashionable. This fashion-packed series has designers competing for a chance to win a $10,000 cash prize. 

In this 6 part series, designers compete in two unique challenges; creating one accessory and then one outfit. They are given one inspiration throughout the challenges with one goal, to achieve a single cohesive look under a time limit.

Designers will have to be flexible, inventive and creative in order to construct with the mandatory materials provided. In the end, only one will be crowned, “The Design Genius”.

CREATIVE DIRECTOR SABINA SÖDERBERG WINNER OF DESIGN GENIUS LONDON ON FASHION TELEVISION

June, 2017

Photographer: @Alex Vesci

Stylist: Vincent Loh

Art Direction: Lina Matluma,

Make up: Emese Kenez, 

Hair: Alex Jottini, 

Model: Fabiane Massola at PRM Model Agency

EINSTEINRAZOR

Jan, 2017

"BLACKCHEEP" ON NOT JUST A LABEL

5 July, 2016

fashiontv

February, 2016

Photographer: Andrenus Craton

Make up & Hair: Jinny Kim

Styling: Dara Stantchev

Models: Caitlin @Novelmodels, @Bodylondon

June, 2015

November, 2017

HASHTAG INSPO MAGAZINE

January, 2017

May, 2017

PODCAST interview with Creative Director Sabina Söderberg.

 

"Vi ringer vi till London, pratar färgglada textilprints med Sabina Söderberg och hon delar med sig av sin strategi för hur hon skall ta både den engelska och skandinaviska marknaden med storm!''

October, 2016

Photographer: @davepurgas

Stylist: @yuliyaoleksenko

Make up @picklemakeup

Hair: Olu Lidawube 

Photo assistant: Magnum Andersen, 

Model @pakstyte

ELITE MODEL LOOK UK 2015

May, 2015

April, 2015