"Yesterday Sabina Söderberg from Ystad won the english reality TV show called Design Genius London. Eight designers selected from all over the world participated in the show"

"Congratulations to the winner of Design Genius London, Sabina Söderberg"

"She won the fashion competition on TV called Design Genius"

Eight of the best designers from around the world will be faced with unconventional materials to make the unimaginable, fashionable. This fashion-packed series has designers competing for a chance to win a $10,000 cash prize. 

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In this 6 part series, designers compete in two unique challenges; creating one accessory and then one outfit. They are given one inspiration throughout the challenges with one goal, to achieve a single cohesive look under a time limit.

Designers will have to be flexible, inventive and creative in order to construct with the mandatory materials provided. In the end, only one will be crowned, “The Design Genius”.

Jan, 2017

May, 2017

PODCAST interview with Creative Director Sabina Söderberg.

"Vi ringer vi till London, pratar färgglada textilprints med Sabina Söderberg och hon delar med sig av sin strategi för hur hon skall ta både den engelska och skandinaviska marknaden med storm!''

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October, 2016

http://www.elitemodellook.com/uk/contest/winners.html